Indonesia is the largest producer of tropical seaweed in the world accounting forsome 75% of the world’s production. The Indonesian association of seaweed processors (ASTRULI) has embarked on a journey to grow the market of sustainably produced seaweed products like agar and carrageenan and other innovative and high-quality hydrocolloids. ASTRULI, representing 20 members active in the seaweed processing industry in Indonesia, will therefore participate in the 23rd International Seaweed Symposium (ISS) from April 28 to May 3, 2019 in Jeju, South Korea, at booth no. 15. It will showcase the latest developments in the hydrocolloids industry in Indonesia.

In Jeju, ASTRULI will introduce the Indonesia Seaweed brand which represents the best quality Indonesian seaweed products which produced with sustainable processes. The brand represents companies that have traceability systems in place and meet Halal quality standards, Kosher, ISO 9001, GMP, HACCP, FSSC 22000, Organic and BRC.

In its drive to grow the export markets, the association is supported by a UNIDO program, called SMART-Fish. As explained by Sudari Pawiro, program coordinator of SMART-Fish Indonesia: “SMART-Fish is fully committed to support ASTRULI to bring the “Indonesia Seaweed Brand” international and ISS 2019 is the best platform to do so as a first step. Commitment from ASTRULI and its members is crucial to make the brand active and alive as well as to deliver its promises to buyers, hence Indonesian seaweed products will be able to compete in the global market not only solely on price based commodity products but on its unique value proposition”.

Mc Donny W. Nagasan the Chairman of ASTRULI, adds to that: “ASTRULI participation in ISS 2019 is to create awareness amongst Seaweed Industry stake holders that the Indonesia Seaweed brand endorsement for our value-added derivative products creates new values to our buyers, offering high quality and innovative products, updating food safety certification and continuously improving Good Manufacturing & Planting Practices for more sustainable marine base hydrocolloid business”. 

If you want to find out more about the benefits and meet Indonesia Seaweed industry entrepreneurs, come and meet ASTRULI at the International Seaweed Symposium 2019 Jeju at booth no. 15.